Saturday, 29 June 2013

The Gender Spectrum in Media




Introduction. 


This blog post will be looking at the catalogue advert for the Mega push up bra featuring Andrej Pejic, An androgynous model, who is biologically male but has a feminine look.  I will be looking at this with a feminist perspective and discussing gender theory in particular.


FIG. 1, Daan, W. (2011) Mega push-up Bra [online] Available at:http://andrejpejicpage.tumblr.com/post/14159120248/andrej-pejic-for-hema-mega-push-up-bra (Accessed: 1 March 2012).
  
The Image above FIG. 1 (Daan, 2011) shows the model Andrej Pejic posing for an advert to promote the mega push up bra. The Advert caused some controversies as some people reacted negatively.

One of the strongest negative reactions came from a tabloid article titled ‘Fashion's ultimate insult to women: The latest way of demeaning real women is a male model dressed as a girl’ written by Amanda Platell. (Platell, 2011) The web link below leads to the article.

Platell, A (2011) ‘Fashion's ultimate insult to women: The latest way of demeaning real women is a male model dressed as a girl’ mail online, 25 February  [online] available at: http://www.dailymail.co.uk/femail/article-1360460/Andrej-Pejic-Fashions-ultimate-insult-women-man-dresses-woman.html (accessed: 1 march 2012).

Platell argues points in a way that feels like they have meaning to them but if you examining them closely they read likes mindless, driveling hate speech espoused by the like of social conservatives in America such as Rush Limbaughand Pat Robinson who’s rhetoric consists of puritanical moralism.  The article was most likely written to get people's attention and to sell more newspapers as the article's points are invalidate and idiotic at best but the article does express sentiments that are held within certain segments of society.

This concept of Gender performance, Gender play or Gender Change, in this particular case to have a male represent a female role or feminine role, has existed through out history. There were biological males who were eunuchs; due to their status they occupied a unique position in the gender spectrum not being male, female or androgynous. Their roles were normally interchangeable from masculine to feminine.  These individuals existed During the Mesopotamia and also with ancient Mayan culture. Gender play can also clearly be seen during the time of the ancient Greeks with their myths of gender switching god and goddess. The Galli priests, in ancient Rome, who worshiped the Goddess Cybele, would castrate and beautify themselves to look feminine as a way to express their faith to their god. Moving forward to modern times towards the late 20th century, gender performance becomes more popular in media with such films like the Naked Civil Servant (1975), where the main protagonist who is male takes on a more feminine role for the film. Another film, that also deals with this is The Crying Game (1992), that featured a male androgynous actor called Jaye Davidson who for the purpose of the film played an individual pretending to be a female. This relates to the mega push up bra advert (FIG, 1) as it’s a performance to illustrate the characters Gender role in the film. All these examples show that gender isn’t entirely biologically mutable and come into a wider variety of gender expression and social conformity. The study of this is called Gender Theory.

The tenets of gender theory are that gender is a social construction and is a performance by individuals that are assigned male or female at birth by their biological genitalia.  From that point they are also assigned gender roles, which restricts their expression of their behavior to comfort to what society deems acceptable for male and female roles e.g. girls playing with dolls and boys playing with toy cars.

Judith Butler (1999), foremost expert on gender theory, outlines some of the dynamics of Gender Theory in her book Gender trouble (1999) when she wrote

The performance of drag plays upon the distinction between the anatomy of the performer and the gender that is being performed. But we are actually in the presence of three contingent dimensions of significant corporeality: anatomical sex, gender identity, and gender performance. If the anatomy of the performer is already distinct from the gender performer, and both of those are distinct from the gender of the performance, then the performance suggests a dissonance not only between sex and performance, but sex and gender, and gender and performance. As much as drag creates a unified picture of “woman” (what its critics often oppose), it also reveals the distinctiveness of these aspects of gendered experience, which are falsely naturalized as unity through the regulatory fiction of heterosexual coherence. In imitating gender, drag implicitly reveals the imitative structure of gender itself-as well as its contingency. (Butler, 1999, p.175)

What Butler is saying here and how it applies to FIG. 1 (Daan, 2011) above is that there are 3 perspective of gender at play, ones gender identity ones anatomical sex and ones gender performance.This concept separates biological sex and gender. In the case of the advert above the model ‘Andrej Pejic’ is genetically and anatomically male but Identifies as an androgynous individual but for the purposes of this advert the model is performing a role of a women to promote the product. This can be seen as gender play similar to the Actor Jaye Davidson in the film the crying game (1992).  Andrej Pejic is using his feminine features in addition with the cosmetics and female clothing to create the achieved feminine appearance for the advert.

One of the goals of this advert is to demonstrate the effectiveness of the bra and in many ways it has achieved this by simply using a male model over a female model it can show how a piece of clothing has efficiently given the androgynous male model the figure of the woman. So if it can make a male look as though he has breasts then for a woman it should produce a better affect. Further more this may also attract a new audience for the product with male transvestites from this advert.  

The advert itself doesn’t actually show the bra but only the effect it has under clothing, as the model wouldn’t have the conventional body to advertise the bra in a traditional way. This is shown in FIG. 2 (below) with model Andrej Pejic posing topless.

FIG. 2, Lohr, T (date unknown), i – D [online], Available at:http://thomaslohr.com/site/?page_id=155 (accessed: 20th April 2012)

The image below (FIG, 3) illustrates a typical bra advertisement from the clothing line George.

 FIG. 3, George style (2010) Entice Glam spot padded bra [advertisement]. Available at: http://georgestyle.george.com/2010/11/28/a-lingerie-buying-guide-for-your-man (Accessed: 20 April 2012)

The Differences in execution for the advertisements are very apparent when compared. The product of the bra is presented more directly in FIG, 3 with the model wearing nothing but the bra in the picture.

Chafetz, J. (1978) says “It should be clear that when the terms  “masculine” and “feminine” are used, it is assumed that the characteristics in question are socially prescribed and individually learned, and hence changeable, phenomena; they are not innate to the organism.” (Chafetz, J. 1978, p. 4). This quotes from Chafetz explains that the concepts of masculinity and femininity are just societal constructions that individual adopt as part of their gender role. This in forces the principles of Genders theory and is also demonstrated in FIG. 1 with the pose the model (Pejic) has chosen. The body language are timid yet inviting to the viewer and the way the model has placed his arms forwards slightly inwards towards his chest to amplify the effect of the bra. This shows a desire to reach a feminine appearance for the Advert.

So it can be seen through out history in modern day cultures that the traits of Gender theory are present and this idea of gender being a social construction has some weight to it.

Now looking into the cracks of the theory and acknowledging them brings a few issue to look at such as although the theory is based on studies a lot of the theory chooses to ignore or overlook the possibility of biological roots in the gender scheme of things. 

Steven Pinker, an advocate of evolutionary psychology, speaks about free will in a video from YouTube.com  (Bigthink, 2011).  . He speaks about how the brain is wired and controls our choices based on options given.  Pinker says, “ … Our behaviours are the product of physical processes in the brains.” (Bigthink, 2011).  With this quote you could argue that the way we feel, act and think are down to our biology because at our most basic we are chemical based creatures who react to the world through our senses and the processes the brain makes.  This could infer that how someone chooses to act feminine or masculine or, in the case of transsexuals, wanting to become the opposite sex isn’t always a part of social construction but may be deeper rooted in our biology with the way your brain and body chemicals are telling you how you feel you are or should be in terms of your gender identity, gender role and anatomical sex.

Christina Hoff Sommers wrote In the book ‘The War Against boys’, explaining the ideas of Dr Nancy Marshall, saying “According to Marshall, A child’s sexual Identity is Learned by observing others.” (Sommers, 2000)

This Idea isn’t 100% fact that should be noted. Although an individual who is born and grows up should be affected by their environment that they’re raised in along with social and cultural principles that are embedded in that environment.  But placing a set of these conventions of gender on the individual and saying that the individual will conform even if the gender roles/ performance, gender identity and anatomical sex do not match any innate biological gender behaviours of the subject is presumptuous to degree.

Colapinto, J (2004), in his online article, outlines the Case of David Reimer, an individual who was born a biological boy in 1965, with his twin brother. But Reimer suffered a serious accident at the hand of the medical practitioner during a circumcision at 8 months old, which mutilated his penis beyond repair.  His parents, who were distraught over the matter and not sure what to do, were eventually referred to Dr John Money, one of the worlds leading experts in gender Identity at the time. He put the ideas forward that Reimer parents could raise David as a girl and to give him a surgical sex change. Dr Money’s ideas were that this would solve the issues as he grows up he would identify as girl and the rest would fall into place.

Dr Money claimed that everything was a success and David now called Brenda was happy as a girl.  The unfortunate truth is that Brenda suffered many problems with adapting to female life as Colapinto (2004) explains

At age 2, Brenda angrily tore off her dresses. She refused to play with dolls and would beat up her brother and seize his toy cars and guns. In school, she was relentlessly teased for her masculine gait, tastes, and behaviors. She complained to her parents and teachers that she felt like a boy; the adults—on Dr. Money's strict orders of secrecy—insisted that she was only going through a phase. (Colapinto 2004)

It’s with this we can identify that the individual (David Reimer) wasn’t accepting the social conventions place upon him. It was later at the age of 14 that David was eventually told the truth about his biology from his parents. Colapinto, J (2004) quotes David Reimer saying "Suddenly it all made sense why I felt the way I did. I wasn't some sort of weirdo. I wasn't crazy." With this quote we can gather that the individual had underlining feelings that he belonged in another gender binary other then one he was placed in.  This harkens back to the point raised earlier about who or what we are could be deeper rooted in our biology. 

A quote from Bornstein, K (1995) from her book ‘Gender Outlaw’ expresses her thoughts as a transsexual woman on gender identity.  Bornstein writes

Gender Identity answers the questions, “who am I?” Am I a man or a woman or a what? It’s a decision made by nearly every individual, and it’s subject to any influence: peer pressure, advertising, drugs, cultural definitions of gender, whatever.  (Bornstein, 1995, p. 24)

With this quote the principle is established explaining what gender identity is and how it is developed. Bornstien (1995, p. 24) goes on to explain that, as a transsexual woman, she does not feel like a woman as she will never know how a biological female truly feels to be a woman but she does explain that she was certain she did not feel like a boy or man through the absence of feeling connected to these gender groups and this convinced her to transition from male to female.

What this demonstrates is the wider scale of gender. That Gender Identity does not just fall into the two main categories of male and female but there exist another alternative or alternatives to these. Andrej Pejic (model from FIG. 1) chooses to be recognised as androgynous for their Gender Identity. This term of using androgyny as gender identifier is being used in many other places for example a YouTube channel and Facebook, called Androgentics, operated by 5 individuals who all differ on their gender performance but also consider themselves androgynous with their Gender Identities. The links below is to one of its members individual channel videos.

TheMetallicSharpie (2011) True Life: I'm a Jeffree Star Wannabe.  Available at:http://www.youtube.com/watch?v=KrW9TlvSZkk&context=C41c42d3ADvjVQa1PpcFP3Qc8Cav4N5ceMllhubRfCe5ghEDrYcqE=  (Accessed: 14th April 2012)


This just shows that the concepts of a wider spectrum to gender is present and that gender can act more fluid rather than conforming to one or the other (male or female).
In conclusion although gender theory is correct in areas to state that certain behaviours by the sexes are indeed social constructions.  It is indeed however not entirely 100%  the case  to assert the extreme, that all gender attributes and behaviours are nothing but social constructions. It is thus made clear that the assertion by proponents of gender theory such as Judith butler who argue that gender is nothing but performativity and is based on socio-cultural constructions. This is only a partial truth and it is shown in the case of David Reimer that certain gender behaviours may have innate biologic roots that go deeper and beyond socio-culture idioms. It can also be seen that there is a possibility to more than just the socially accepted male and female gender binaries. With Gender Theory it’s clear that the biological root notions can be incorporated into the theory to better understand the individual over the generalized Groups.


Bibliography 
AndroGenetics, (2009) AndroGenetics Channel, Available at:http://www.youtube.com/user/AndroGenetics (accessed 15th April 2012)


Bigthink (2011)  Steven Pinker on Free Will. Available at: http://www.youtube.com/watch?v=VQxJi0COTBo&feature=plcp&context=C48e003dVDvjVQa1PpcFPJexEEokN5QEaeh6FhmASj6r0AHZnEAwI%3D  (Accessed: 10 April 2012)
Bornstein. K (1995) Gender Outlaw on Men, Women, and the Rest of Us. USA: Vintage Books.
Butler, J. (1999) Gender Trouble. Oxon: Routledge.
Chafetz, J. ( 1978) Masculine / Feminine or Human? An over of the Sociology of Sex Roles. USA: F. E. Peacock Publishers Inc.
Chetwynd, J and Hartnett, O. (1978) The Sex Role System. London: Routledge and Kegan paul Ltd.
Colapinto, J (2004) ‘Gender gap’, Slate, 3rd June, [online] available at:


Daan, W. (2011) Mega push-up Bra [online] Available at:http://andrejpejicpage.tumblr.com/post/14159120248/andrej-pejic-for-hema-mega-push-up-bra(Accessed: 1 March 2012).

Gauntlett, D. (2003) Media, Gender Identity An Introduction. London: Routledge.

George style (2010) Entice Glam spot padded bra [advertisement]. Available at:http://georgestyle.george.com/2010/11/28/a-lingerie-buying-guide-for-your-man (accessed: 20 April 2012)
Goodwin, B. (2007) Using Political Ideas. 5th edn. West Sussex: John Wiley and Sons Ltd.
Hooks, B. (2005) The Will to Change Men, Masculinity, and Love. USA: Washington Square Press.

James, M, Korczak, E, Simon, S and Johnstone, B and (2012) ‘AndroGenetics’ Facebook, Available at:http://www.facebook.com/AndroGenetics (accessed 15th April 2012)

Lohr, T (date unknown), i – D [online], Available at: http://thomaslohr.com/site/?page_id=155(accessed: 20th April 2012)

Lorber, J. (2005) Gender Inequality. 3Rd edn. Los Angeles, USA: Roxbury Publishing Company.

Microsoft network (2011) A man modeling women’s underwear? . Available at:http://style.uk.msn.com/fashion/a-man-modelling-women%E2%80%99s-underwear#image=7  (Accessed: 1 march 2012).

Paglia, C. (1992) Sexual Personae. USA: Vintage Books.

Platell, A (2011) ‘Fashion's ultimate insult to women: The latest way of demeaning real women is a male model dressed as a girl’ mail online, 25 February  [online] available at:http://www.dailymail.co.uk/femail/article-1360460/Andrej-Pejic-Fashions-ultimate-insult-women-man-dresses-woman.html (accessed: 1 march 2012).

Routledge. (ed.) (2000) Concise Routledge Encyclopedia of Philosophy. London: Routledge.
Sommers, C. (2000) The War Against Boys. New york: Simon and Schuster Paperbacks.
Sommers, C. (1995) Who Stole Feminism? How Women Have Betrayed Women. New York: Touchstone.
Vermaseren, M. (1977) Cybele and Attis: The Myth and the Cult.  New York, USA: Thames & Hudson Ltd

The Crying Game (1992) Jordan, N [film] New York City, USA: Miramax Films Corporation.

The Naked Civil Servant (1975) Gold, J [Film] London, UK: Thames Television
  
TheMetallicSharpie (2011) True Life: I'm a Jeffree Star Wannabe.  Available at:http://www.youtube.com/watch?v=KrW9TlvSZkk&context=C41c42d3ADvjVQa1PpcFP3Qc8Cav4N5ceMllhubRfCe5ghEDrYcqE(Accessed: 14th April 2012)

Wednesday, 15 May 2013

Final Year Animation: The Book



 Animation 3  U1011473




 Final Year Animation: The Book




For the final project for animation 3 the brief states that the animation must be 3 to 5 minutes long. 
The Idea I have chosen to focus on for my animation is about different scene from several different books. Jules Vern’s 20,Thousands Leagues Under the Sea, Herman Melville’s Moby dick, Aldous Huxley’s Brave New World and Isaac Asimov’s I,Robot. 

The animation would start by showing a book on a table the camera would slowly get closer (zoom) to the book. The book’s cover opens and the pages begin to turn while the camera is still zooming in. Eventually it would settle on a page 

The page will be a scene from 20, Thousands Leagues Under the Sea. The scene will be where the giant octopus attacks one of the crew on the submarine while it is raised at the ocean’s surface. Ones the octopus grabs the crewman with its tentacle it throws him over the pages as they being to turn again. They again settle on a page from the book I,Robot, the scene from the book where the Robot Robbie is playing a chasing game with a little girl. Both characters are running towards the camera and off page. In the background in the sky the crewman who was thrown by the octopus can be seen flying across the sky from left to right and this leads into another page turn sequence. This leads into a scene from Brave New world where the character Bernard Marx is boarding a ship to fly across the city. The ship takes off and begins flying across the sky right to left. The crewman hits the window of the airship and holds onto the window and this causes the ship to stall and head towards the ground and the pages begin to turn again and now this is leads into a scene from Moby dick with the whale rising up out of the ocean to swallow the ship and then fall towards captain Ahab on a small boat and swallow it as well. The scene fades to black as the whale opens its mouth to devour Captain Ahab small boat. In the dark Captain Ahab lights his pipe to reveal he and his crew are in the whale’s stomach along with the crewman from 20, thousand leagues under the sea and the airship from brave new world and Bernard Marx inside. The octopus from the beginning is also in the belly of the whale floating in the stomach fluids using one of its tentacles to rubbing its head to figure out how it ended up in the belly of the whale. The pages turn and the book closes to show that on the back of the book it says THE END. The book opens slightly again with the octopus tentacle reaching out pointing to the end Animation 3  













Production Journal 

3rd December 
I have a started a rough drawing of the octopus, particularly the body shape using adobe flash. I have also been researching octopus movements under water on YouTube. Using this research I am able to lay down some key frames for the octopus sequence. 



10th December 
This week I have completed the drawing of the octopus and all the key frames for scene 1. I have also drawn the design for the submarine and using motion tweens added the drawing to the sequence of the octopus, to create a flowing scene. I compiled them in adobe after effects. 



17th December 
I have decided to work on the design of the girl character and the robot character. Designing and drawing the girl for the running sequence was simple due to a front view running scene. However the robot was more difficult due to the character that it was based on from the book irobot, had no mouth and head was shaped irregular this is causing my design to look more menacing, and scary rather than friendly like a house robot. 




I have to figure out a way in to which to make the eyes to give the character more personality by the look. Handling the robots front movement will be quite difficult as its arms and legs aren’t that conventional to a normal anatomy to a human. This is because the arms and legs of a normal humans revolves around the slight curves and rotations were as the robots arms and legs are sharp and rigid, which means that as the movement goes forward with every frame the arms and legs have to look exactly like the previous frame to keep the consent flow of movement believable. 

7th January 
I have continued the design of the robot to get a more kind friendly look and completed the run cycle for the robot as best I could, what I mean by this is that the robots movements are slightly jumpy, however due to the fact that the character is a robot it adds to the effect that his movements are slightly jumpy. This is similar to the film terminator with the scene of the stop motion machine at the end of the film. I decided to add small amounts of brown tones to characters of the girl and the robot for their scene just to difrenciate between the different books for each scene. I also made a quick background design of a tree and some landscape. 



14th January 
I have tested the scenes and complied them in Adobe after effects. 

21st January 
Originally I was meant to have the submarine rising from the ocean scene completed however I was unable to successfully animate waves, until I researched other ways to get the same look of waves in the ocean that would still fit with the other scenes with the octopus and the submarine. I did this by drawing several layers of curved flat waves in Adobe Flash and then importing each wave shape into adobe after effects to go with octopus and the rising submarine. 



28th January 
I continued animating the rising submarine by animating the top hatch of the submarine opening and the one of the ship’s crew men stepping out. I then animated the octopus tentacles wrapping around and grapping and slinging the crew man off scene. This was done is adobe flash and imported into adobe after effects to complete the scene. 

4th February 
I able to take out equipment from the MPS equipment store, which was a Nikon D5000 DSLR camera, a tripod and Photon Beard 200 lighting kit and then I used the small green room in the back of the class to start stop motion book opening sequence. I was able to get the look of the book cover opening and pages turning using small amounts of play dough to prop up the pages and cover for each photo taken. I used dragon frame stop motion software to capture the images and to compile them into a sequence so they are ready to be imported in to adobe after effects. Due to test takes to get the book opening sequence looking right which took several hours I was unable to fully complete the page turning scene I will have to return to complete this and to capture the book closing sequence. 

11th February 
Due to the green room not being free I was unable to complete my stop motion of the book sequence. So I decided finish off all scenes for the octopus and the submarine scenes and started on the hover craft design. 



18th February 
I animated the hover craft taking off and the movement of fire for the engine part of the ship. I did this is adobe flash by drawing separate components such as the engine, air ship and the fire, and then imported them into adobe after effects and layered them together so that they complete the scene of the ship taking off and flying through the air. 



25th February 
In adobe flash I did the key frames for the whale (Moby dick) rising out of the water and splashing back down. While in the air the whale opens its mouth and closes slightly. I decided to use the waves from the previous scene of the octopus and submarine for this scene. I also drew out a rough design for the small wooden boat that captain Ahab will be standing on. 





4th March 
This week I decided to separate the individual parts for the octopus for the ship crew man scene to help rectify a problem in adobe after effects that was to have the sailor on the same layer after being grabbed my the octopus rather than being separate. I also animated the man flying through the air after being thrown so this scene can be added to the others to create a linking element for the story scenes. 





11th March 
This week I continued doing the stop motion sequence in the green room of the book pages turning. I was able to get the page turning completed but still need to do the book closing section. 

18th March 
After speaking to Will my lecturer and showing him my work he agreed rather than trying to complete each scene I should compile them as they are so I can get an idea of how the animation would look and run. So I decided to edit the book opening sequence in adobe after effect and connect the first sequence of the octopus and the submarine. I decided to set the layer of the first scene to multiply which allowed it to blend into the pages of the book sequence and using the masking tool and playing around with the rotation scale and position attributes I was able to make it look as though the scene was turning will the page. 

25th March 
I continued editing in adobe after effects the all the scenes by using the same method from last week. 

1st April 
This week I was able to finish the book closing scene for the stop motion section of the animation. 

8th April 
Continuing to edit scenes in adobe after effects. 

15th April 
Continuing to edit scenes in adobe after effects. Thank to the Time Remapping option for layers I was able to extend and stop sequences to help the flow of the animation. 



22nd April 
This week I decided to animate the scene of the captain Ahab looking up of the whale and his expression changes from anger to fear. I did this adobe flash by using motion tweens for the eyebrows and eyes of the captain and drawing frame by frame the mouth animations. I also coloured this in by using adobe flash. I showed my animation to the class, the feedback showed that I should animate the octopus more with its eye movement and consider what sound effects I will be using for the animation. 




29th April 
Compiled all the scenes in adobe after effects and took out audio equipment from MPS equipment stores to record some sounds such as page turning and some voice sounds from the captain. Unfortunately the audio picked up background noise too much so it was unusable for the animation. I have decided to source sound effect from sounddog,com and soundtrack pro. 

6th May 
Continuing to edit in adobe after effect and cleaned up the mistakes with the play doe that was accidentally left on a page of the book when I captured the images for the stop motion sequence. I used the clone tool in after effects to cover it up. After that I exported film to final cut pro to add sounds for the animation. I also decided to add credits that were incorporated into the animation itself by having them disappear as the book cover opens over the top of them and the same for the end credits as the book closes it reveals them. I decided to put a black fade in and out for the beginning and end of the animation and then exported it as the same size compositions settings which was 1280 by 720 in apple pro res. 



Evaluation 
I am happy with the final outcome for the animation however I feel due to some small issues it feels like it could have been better. One issue was that due to time constraints I was not able to do the final scene as I planned to and instead resorted to ending the animations story sooner by having the last page on Captain Ahabs face rather than ending with a shot of the character in the stomach of the whale after it ate them. I also feel the page turning sequences could have been longer as they seem to flow by very quickly and with the camera zoomed in on the opened page it may not be too clear as to what is going on once the pages begin to turn. Sound wise I would have liked to have created some sounds for the animation myself using audio recording equipment instead of sourcing the sounds from Soundtrack pro and online at Sounddogs.com. The sound effects are adequate at best and are one of the weakest parts of the animation in my opinion. One last issue was that I would have liked to have used text from each story scene depicted to add in the animation sequences to give the animation more of a story book feel to it. As to me when it opens on blank pages it feels a little bit off as there should be text on the pages to help convey which story each scene is from. 
Despite these issues I am content with the how the animation looks as a whole and how it plays. The stop motion sequences of the book opening and closing with the text being covered I feel are one of the best part of the animation and act as book ends to provide sort of symmetry with the story telling element. Overall I feel that the use of stop motion combined with 2D flash animation works well and creates a unique and interesting visual look that was good to work with.